Smarter Pricing Has Arrived: Dynamic & Surge Pricing in PETSAppeal

August 26, 2025

Smarter Pricing Has Arrived: Dynamic & Surge Pricing in PETSAppeal

Running a pet-care business with smart automation tools means balancing love for pets with the realities of running a business. Pricing your services shouldn’t be a guessing game—and with PETSAppeal’s latest update, it no longer has to be.

We’re proud to introduce Dynamic Pricing and Surge Pricing—two powerful tools that put revenue optimization right at your fingertips.

? Dynamic Pricing: Smarter Rates for Smarter Schedules

Dynamic Pricing lets you define special time periods when your rates automatically adjust. Want to charge more on holidays, weekends, or peak summer grooming months? Or maybe offer discounted “midday daycare” slots to fill your quiet times? With PETSAppeal, you can create those rules once and let the system handle the rest.

Your prices now reflect the reality of your calendar—no manual work required.

? Surge Pricing: Demand-Based Rates, Automatically

This is where PETSAppeal takes things to the next level.

With Surge Pricing, you can define thresholds (like when 75% of your available slots are filled) that automatically increase your prices for the remaining openings. High demand = higher value. It’s the same kind of smart revenue management used by airlines and rideshare apps—now available for pet-care providers.

That means more profit during your busiest times, and the flexibility to keep standard rates when things are calm.

? Why This Matters

Very few competitors in the pet-care software space offer anything close:

  • A couple support holiday pricing (think: Gingr’s peak date surcharges).
  • An even smaller handful experiment with “dynamic” rules.
  • But true demand-based surge pricing? Almost unheard of.

By adding both Dynamic and Surge Pricing, PETSAppeal isn’t just keeping up—it’s pulling ahead.

This is one more reason why PETSAppeal is known as:
“The smartest software for pet-care businesses.”

? Ready to Try?

Dynamic and Surge Pricing are live now for all PETSAppeal users. Head into your Services settings, create your pricing rules, and watch your revenue management become… well, smarter.

Because when your software does the heavy lifting, you get to focus on what you love most: caring for pets and delighting your clients.

? Curious to see it in action? Start your free trial today (no credit card required).

Frequently Asked Questions

What is dynamic pricing in PETSAppeal?

Dynamic pricing automatically adjusts rates for holidays, weekends, peak seasons, or discounted midday slots based on predefined rules.

How does surge pricing work?

Surge pricing automatically increases prices when demand is high, such as when 75% of available slots are filled.

Is there an extra cost for this feature?

No. Dynamic and surge pricing are included in all PETSAppeal subscriptions at no additional cost.

Do I need to manually adjust prices?

No. You set pricing rules once in the Services settings and the system handles rate adjustments automatically.

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